let's calibrate: if that sounds about right, we are probably a good match
+ you don't want to burn your warm intros and go through 30+ convos to refine your narrative and approach+ you don't want to keep tweaking your deck - you want to raise and get back to building your business+ "it's not a good time for us" is not a real reason - there's always an answer behind it, and you'd prefer to know it
'keep building' works with pre-seed and seed founders to figure out what stands between them and their perfect term sheet.
we call it fundraising positioning for early stage.
process and deliverableshere's exactly what you get:
pre-work: onboarding call
we cover your business case & market, co-founders & team, preferred investors profile: stage, round, check size
pre-work: analysis and audit
share all existing marketing materials for us to study before we begin
week 1: business mapping & insight
map out all the areas of your business: customer-facing vs investor-facingproduct | customer | use cases | current solution | insight | category | market segment | differentiators | GTM strategy | traction | unit economics | team
week 1: deliverables
1. business model schema2. your startup data bank3. key metrics for each category defined
week 2: get assets & narrative ready
build the leverage | form the narrative | create a strong slide-by-slide deck | align the messaging of other assets to tell a coherent story
week 2: deliverables
1. deck wireframe with a ready-for-design copy2. other assets assessment: + founders’ social media + webpage / landings + data room
week 3: build investor pipeline
build the ideal investor profile | prioritize investors in your network | messaging | objections handling | pitching with and without a deck
week 3: deliverables
1. investor pipeline refinement2. pitch + mitigate the toughest investor questions 3. messaging strategy + strong blurb
pricing packages you can pick from
two types of founders we usually work with (40+ and counting)
+ raising pre-seed / first-time founders:
their main objective is to figure out what to do to get ready for a raise and how to approach the task. the usual questions are:
what's the most impactful thing? what will move the needle and what's the waste of time? where to get the warm intros?
+ raising seed / repeated founders:
they walked the walk and know what it takes - they raised angel / VC money before.
the usual objective is: I know how much work the prep is, please do the job for me.
questions answered:
who should I invite to the calls?
if you have a co-founder and they are part of the team's fundraising effort, they should be there. if you have anyone who's helping you with the customer-facing positioning and/or marketing, that's a good option too.
do you help with designs?
no, we provide a wireframe and leave designs to you, but we can recommend vetted partners to work with.
do you have a supporting package after the main job is done?
yes, it includes a debrief of the recorded calls, messaging, and analyzing the term sheets. we work with $1.200 monthly retainer rate.
do you do introductions to VCs and/or angels?
yes, if we see that's a great fit, we'll make a genuine intro. we don't offer brokerage for now.
do you take equity?
no, we work on a flat fee.
Matthew didn’t just skim through our pitch deck. He dug in, understood the story we were trying to tell, asked the right questions, and delivered a clear, and incredibly useful review.
His feedback was spot-on, packed with actionable insights, and delivered with the kind of clarity and confidence you want when you're getting outside eyes on something that matters (like raising funds!)
Marcos Bravo C.Head of Marketing and Sales @ Adspective
"keepbld provided crucial support as I prepared for the funding competition. The guidance was instrumental in refining my pitch deck and strategic approach."
Alex EniolaFounder @ Precision Health
"Guys understood our reality and didn't push for major changes. Instead, they highlighted the minor and most important ones that could improve the overall impression.
The additional session with a different approach to pitching made me learn how to properly provide the info investors expect to get."
Elizabeth TroianovaCo-founder and CEO @ Uniot Labs
"I left fully equipped with practical tools to start my fundraising right away. I'm raising for the first time, so that was important."
Jozef Gajdos | Founder @Axelroad
"The very first session was really cool, Matthew is wonderful and we are eager to take more!"
Aitor Gastaminza UnanueCo-founder @ Liliho
"Matthew combines deep expertise with a down-to-earth approach."
Pere Monguió MontellsCo-CEO @ FXStreet